How not to make the same mistakes in your business

By: Stacy Deprey-Purper, CEO Rise WiFi

In the 3/6 issue of Phoenix Business Journal Alan Lobock, one of the founders of SkyMall, was quoted as saying “My sense is they failed to innovate…”

In my opinion, that’s a huge understatement. With mobile users making up more than $1.1 trillion in sales in the U.S. today, spending more than 2 hours and 50 minutes on their smartphones and having an “old-fashioned” print magazine on an airplane that doesn’t offer internet is a recipe for disaster.

While airplanes are starting to offer WiFi on planes (it’s still not free) and all you were going to use your internet connection for was to order a high priced item from SkyMall – my guess is that it still wouldn’t happen when you’re also being charged for internet.

What do I think SkyMall needs? They need to purchase a new marketing platform and strike a deal with the airlines to offer FREE WiFi through #SocialWiFiMarketing on planes. Not only would they have an immediate customer base in which to market to, the airlines would have a great platform for advertising and generating additional revenue through the use of ad sales on the WiFi splash pages.

What is #SocialWiFiMarketing? It’s a software ( that overlays with a secure, legally compliant connection, onto WiFi. It completely integrates the user experience with the business and engages customers on a deeper level. All this, while capturing cell numbers, emails, demographics, interests and more in a cloud-based portal and allowing for targeted messaging to new and potential customers.

Has your business been “doing business” for more than 30 years and can’t seem to get out of the same old marketing rut? While my team and I wish SkyMall well, we’d love to help prevent other businesses from making the same mistakes.

SkyMall – if you’re reading this, call me! 623-806-1212