PIXELPERFECT

How bars and pubs can make money using FREE social wifi marketing

How bars and pubs can make money from FREE WiFi

by: Rise WiFi Powered by Purple WiFi (Kerry Wright)

Participating pubs can increase social media engagement and customer interaction and grow ROI!

February 3, 2015: Purple WiFi, the cloud-based social WiFi software company, today announced its partnership with Molson Coors, one of the UK’s biggest brewers to create a solution called “Molson Coors Cloud”.  FREE WIFI

As part of a new trial, Molson Coors is offering a secure gated access point for a pub’s WiFi where Molson Coors brands are stocked, such as; Carling, Coors Light and Cobra. The access point also enables the licensees to engage with their customers directly to build loyalty and provide them relevant information and offers.

The licensed venue can also use the Molson Coors Cloud to achieve social media engagement, customer interaction and loyalty, data collection and ROI from additional food and beverage sales.

Alpesh Mistry, Molson Coors Customer Marketing Director, says: “Being a significant On Trade supplier that continues to have a direct relationship with our customers, we know publicans are looking for new modern ways to drive sales. The idea of having a resource that would capture customer data and then use this to attract these pubgoers back would have historically been left to those with significant time and budget. By creating Molson Coors Cloud, our hope is we are enabling any of our customers to have this ability.”

Daniel Dearlove, General Manager – Backyard Bar & Backyard Comedy Club says: “The Molson Coors WiFi portal is already driving more traffic to our free WiFi service and the marketing opportunities it enables are easy to implement and helping us to engage in new ways with our customer base. With a better understanding of our customers we can also identify new markets for our events and improve the service we offer, resulting in increased numbers of returning customers.”

Upon logging in, the customer will be given the choice of how to access the free WiFi, either by a short form or their chosen social media account. When accessing via social media, the venue can ask for a Facebook ‘Like’ or a Twitter ‘Follow’ and gain the opportunity to engage via social media or email.

Users must agree to the terms and conditions, allowing the following data to be collected during login: name, age, gender, location, email address and mobile number.

Each customer that accesses the WiFi provides their consent to the venue access to some of the information captured during the login process. This information is stored securely in the MolsonCoorsCloud.com portal and can be used by the venue to view insights and analytics about their customers.

All data is stored in line with all legislation and best practice, and can be used by the venue.

Gavin Wheeldon, CEO, Purple WiFi comments:The drinks industry was one of the first to recognise the demand for free WiFi. Over the past few years there has been a noticeable increase in the number of pubs that provide a WiFi hotspot for their customers. But the supply still isn’t meeting demand and WiFi is oftenunsecured, whilst offering little or no benefit to the venue.Molson Coors is paving the way within the drinks industry, turning that situation on its head by providing free WiFi and getting something tangible in return.”

Upon a successful trial across 20 venues throughout the UK for a period of 6 months, Molson Coors will be looking to launch this to all outlets across the UK with clear analysis on the benefits of using this portal.

The trial has been set up using TP-LINK wireless equipment running custom Purple WiFi firmware, enabling remote management using a web-interface.

The TP-LINK dual band router, WDR3600, is an affordable, high power and feature rich solution that comes pre-configured with Purple WiFi’s technology, resulting in a cloud managed WiFi access point. This gives Molson Coors and the participating establishments peace of mind that in the cloud, TP-LINK could replicate what could be achieved with more expensive products. It also meant that they could configure, diagnose and troubleshoot remotely.

Want more info?  Call us today in the U.S.  We are a proud Purple Partner:  623-806-1212

What is Rise Social WiFi Marketing?

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To watch a quick, 2-minute video, click here: https://www.youtube.com/watch?v=2kVzDwZBczs

Why location based marketing makes happy customers

by: Becky Wood, Purple

“Dear businesses,

I’ll give you my information if you can enhance my end-to-end customer experience, including
when I:

  • Turn into the parking lot, route me to a free space close to the exit, just how I like it
  • Walk through the store, provide me with a discount on something I want rather than an offer on something I do not need
  • Am in front of the deli counter in a long queue, send some more staff to me to help
  • Need some help making a choice between French or English mustard, come and find me to offer advice
  • Need to pay, allow me to skip the (self) checkout queue and settle via my phone
  • Want to leave, guide me to the barista that is making my (complimentary) flat white whilst the store staff are delivering my goods to my car near the exit.”

happy-shopper-location-social-wifi-marketing

Location based happy shopping

Who doesn’t like shopping? Well, for those who aren’t so keen, Location Based Services should help to make it a better experience. New WiFi based technologies allow shops to utilise geo-fencing, drawing invisible lines around our favourite sales areas or locations and allowing a store to realise when we are there. This enables the store to gauge what purchases we might be considering. We can be sent information or offers in real time (by email or SMS) to our mobile phone, so we could bag ourselves a really good offer that very day! It is sometimes more exciting to a consumer to get an offer there and then, relevant to the actual shopping experience they are having at that very moment.

The benefits of location based tracking

There are clear benefits of location based tracking. It has been used to find lost hillwalkers, track people who have done wrong, to wayfind or assist in healthcare practices.

The highs and lows of location based tracking are discussed in this brilliant article; a guest post byMartijn Verbree. He talks about how using micro-location services to interact with consumers clearly increases customer experience, as well as increasing a venue’s data and analytics. This could include a mortgage manager picking us out of a branch queue when we walk in, a supermarket click and collect service, auto hotel check-ins as soon as we arrive through the lobby, or even a freebie if we have stood in a queue for far too long.

The value exchange

Each time we walk into a store carrying a mobile device, we give information away about ourselves including how we move around and where we physically spend time. If we log into the WiFi what the store learns is even richer. Most of us do care about privacy, but are happy to share data if we get something in return – e.g. free WiFi and relevant information. Martijn suggests that businesses should always keep the consumer in mind.

‘I’d be happy to trade some of my privacy, but I want to have the choice what is shared and I need to see a clear value’.

 

“Dear businesses,

I’ll give you my information if you can enhance my end-to-end customer experience, including
when I:

  • Turn into the parking lot, route me to a free space close to the exit, just how I like it
  • Walk through the store, provide me with a discount on something I want rather than an offer on something I do not need
  • Am in front of the deli counter in a long queue, send some more staff to me to help
  • Need some help making a choice between French or English mustard, come and find me to offer advice
  • Need to pay, allow me to skip the (self) checkout queue and settle via my phone
  • Want to leave, guide me to the barista that is making my (complimentary) flat white whilst the store staff are delivering my goods to my car near the exit.”

Sounds good doesn’t it? What do you think?

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