PIXELPERFECT

How bars and pubs can make money using FREE social wifi marketing

How bars and pubs can make money from FREE WiFi

by: Rise WiFi Powered by Purple WiFi (Kerry Wright)

Participating pubs can increase social media engagement and customer interaction and grow ROI!

February 3, 2015: Purple WiFi, the cloud-based social WiFi software company, today announced its partnership with Molson Coors, one of the UK’s biggest brewers to create a solution called “Molson Coors Cloud”.  FREE WIFI

As part of a new trial, Molson Coors is offering a secure gated access point for a pub’s WiFi where Molson Coors brands are stocked, such as; Carling, Coors Light and Cobra. The access point also enables the licensees to engage with their customers directly to build loyalty and provide them relevant information and offers.

The licensed venue can also use the Molson Coors Cloud to achieve social media engagement, customer interaction and loyalty, data collection and ROI from additional food and beverage sales.

Alpesh Mistry, Molson Coors Customer Marketing Director, says: “Being a significant On Trade supplier that continues to have a direct relationship with our customers, we know publicans are looking for new modern ways to drive sales. The idea of having a resource that would capture customer data and then use this to attract these pubgoers back would have historically been left to those with significant time and budget. By creating Molson Coors Cloud, our hope is we are enabling any of our customers to have this ability.”

Daniel Dearlove, General Manager – Backyard Bar & Backyard Comedy Club says: “The Molson Coors WiFi portal is already driving more traffic to our free WiFi service and the marketing opportunities it enables are easy to implement and helping us to engage in new ways with our customer base. With a better understanding of our customers we can also identify new markets for our events and improve the service we offer, resulting in increased numbers of returning customers.”

Upon logging in, the customer will be given the choice of how to access the free WiFi, either by a short form or their chosen social media account. When accessing via social media, the venue can ask for a Facebook ‘Like’ or a Twitter ‘Follow’ and gain the opportunity to engage via social media or email.

Users must agree to the terms and conditions, allowing the following data to be collected during login: name, age, gender, location, email address and mobile number.

Each customer that accesses the WiFi provides their consent to the venue access to some of the information captured during the login process. This information is stored securely in the MolsonCoorsCloud.com portal and can be used by the venue to view insights and analytics about their customers.

All data is stored in line with all legislation and best practice, and can be used by the venue.

Gavin Wheeldon, CEO, Purple WiFi comments:The drinks industry was one of the first to recognise the demand for free WiFi. Over the past few years there has been a noticeable increase in the number of pubs that provide a WiFi hotspot for their customers. But the supply still isn’t meeting demand and WiFi is oftenunsecured, whilst offering little or no benefit to the venue.Molson Coors is paving the way within the drinks industry, turning that situation on its head by providing free WiFi and getting something tangible in return.”

Upon a successful trial across 20 venues throughout the UK for a period of 6 months, Molson Coors will be looking to launch this to all outlets across the UK with clear analysis on the benefits of using this portal.

The trial has been set up using TP-LINK wireless equipment running custom Purple WiFi firmware, enabling remote management using a web-interface.

The TP-LINK dual band router, WDR3600, is an affordable, high power and feature rich solution that comes pre-configured with Purple WiFi’s technology, resulting in a cloud managed WiFi access point. This gives Molson Coors and the participating establishments peace of mind that in the cloud, TP-LINK could replicate what could be achieved with more expensive products. It also meant that they could configure, diagnose and troubleshoot remotely.

Want more info?  Call us today in the U.S.  We are a proud Purple Partner:  623-806-1212

What really killed SkyMall? Help with #SocialWiFiMarketing

How not to make the same mistakes in your business

By: Stacy Deprey-Purper, CEO Rise WiFi

In the 3/6 issue of Phoenix Business Journal Alan Lobock, one of the founders of SkyMall, was quoted as saying “My sense is they failed to innovate…”

In my opinion, that’s a huge understatement. With mobile users making up more than $1.1 trillion in sales in the U.S. today, spending more than 2 hours and 50 minutes on their smartphones and having an “old-fashioned” print magazine on an airplane that doesn’t offer internet is a recipe for disaster.

While airplanes are starting to offer WiFi on planes (it’s still not free) and all you were going to use your internet connection for was to order a high priced item from SkyMall – my guess is that it still wouldn’t happen when you’re also being charged for internet.

What do I think SkyMall needs? They need to purchase a new marketing platform and strike a deal with the airlines to offer FREE WiFi through #SocialWiFiMarketing on planes. Not only would they have an immediate customer base in which to market to, the airlines would have a great platform for advertising and generating additional revenue through the use of ad sales on the WiFi splash pages.

What is #SocialWiFiMarketing? It’s a software (www.RiseWiFi.com) that overlays with a secure, legally compliant connection, onto WiFi. It completely integrates the user experience with the business and engages customers on a deeper level. All this, while capturing cell numbers, emails, demographics, interests and more in a cloud-based portal and allowing for targeted messaging to new and potential customers.

Has your business been “doing business” for more than 30 years and can’t seem to get out of the same old marketing rut? While my team and I wish SkyMall well, we’d love to help prevent other businesses from making the same mistakes.

SkyMall – if you’re reading this, call me! 623-806-1212

5 Steps to capitalizing on the Big Game Events in Phoenix

B y: Stacy Deprey-Purper, Rise WiFi powered by Purple WiFi

It’s GREAT that the “Big Game” is in Arizona this year. But, if you’re a business near the events, what can you do to give your business a boost AFTER the week’s events have come and gone?  The answer is simple – and affordable. Rise WiFi.

Rise Wifi NFL experience flyer for businesses

What is Rise Social WiFi Marketing?

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To watch a quick, 2-minute video, click here: https://www.youtube.com/watch?v=2kVzDwZBczs

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