Are you growing the expensive way or the new, affordable way?

Are you growing the expensive way or the new, affordable way?

If you’re a business and still advertising the expensive, old-fashioned way, and it’s not working…you’ve got to ask yourself “why”?

Many business owners are so busy running their companies, many times sales and marketing efforts get overlooked when this should be one of the first things we pay attention to.

If you’re struggling with growth, new customers or even customer retention, there is a new medium in the United States called Hot Spot Marketing or #SocialWiFiMarketing.

When you’re sitting at the doctor’s office, what are a majority of people doing?  When folks are waiting in lines, at restaurants – what are they doing?  If you haven’t noticed, they’re looking at their smart devices and usually trying to figure out if WiFi is available!

Small business can  now play in a much bigger arena, for less and large businesses can dominate marketshare by using this new technology.  When a customer in ANY venue logs into the FREE WiFi, your ads pull up.  When it’s done correctly (and that’s the key) it’s a welcomed ad by your new customer! If you’d like a copy of the free e-book on social wifi marketing and how you can use it to grow, email:  Info@RiseWiFi.com and they’ll send you one promptly. Or call the www.BetterADNetwork.com and they can answer any questions you may have.  623-806-1212

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How bars and pubs can make money using FREE social wifi marketing

How bars and pubs can make money from FREE WiFi

by: Rise WiFi Powered by Purple WiFi (Kerry Wright)

Participating pubs can increase social media engagement and customer interaction and grow ROI!

February 3, 2015: Purple WiFi, the cloud-based social WiFi software company, today announced its partnership with Molson Coors, one of the UK’s biggest brewers to create a solution called “Molson Coors Cloud”.  FREE WIFI

As part of a new trial, Molson Coors is offering a secure gated access point for a pub’s WiFi where Molson Coors brands are stocked, such as; Carling, Coors Light and Cobra. The access point also enables the licensees to engage with their customers directly to build loyalty and provide them relevant information and offers.

The licensed venue can also use the Molson Coors Cloud to achieve social media engagement, customer interaction and loyalty, data collection and ROI from additional food and beverage sales.

Alpesh Mistry, Molson Coors Customer Marketing Director, says: “Being a significant On Trade supplier that continues to have a direct relationship with our customers, we know publicans are looking for new modern ways to drive sales. The idea of having a resource that would capture customer data and then use this to attract these pubgoers back would have historically been left to those with significant time and budget. By creating Molson Coors Cloud, our hope is we are enabling any of our customers to have this ability.”

Daniel Dearlove, General Manager – Backyard Bar & Backyard Comedy Club says: “The Molson Coors WiFi portal is already driving more traffic to our free WiFi service and the marketing opportunities it enables are easy to implement and helping us to engage in new ways with our customer base. With a better understanding of our customers we can also identify new markets for our events and improve the service we offer, resulting in increased numbers of returning customers.”

Upon logging in, the customer will be given the choice of how to access the free WiFi, either by a short form or their chosen social media account. When accessing via social media, the venue can ask for a Facebook ‘Like’ or a Twitter ‘Follow’ and gain the opportunity to engage via social media or email.

Users must agree to the terms and conditions, allowing the following data to be collected during login: name, age, gender, location, email address and mobile number.

Each customer that accesses the WiFi provides their consent to the venue access to some of the information captured during the login process. This information is stored securely in the MolsonCoorsCloud.com portal and can be used by the venue to view insights and analytics about their customers.

All data is stored in line with all legislation and best practice, and can be used by the venue.

Gavin Wheeldon, CEO, Purple WiFi comments:The drinks industry was one of the first to recognise the demand for free WiFi. Over the past few years there has been a noticeable increase in the number of pubs that provide a WiFi hotspot for their customers. But the supply still isn’t meeting demand and WiFi is oftenunsecured, whilst offering little or no benefit to the venue.Molson Coors is paving the way within the drinks industry, turning that situation on its head by providing free WiFi and getting something tangible in return.”

Upon a successful trial across 20 venues throughout the UK for a period of 6 months, Molson Coors will be looking to launch this to all outlets across the UK with clear analysis on the benefits of using this portal.

The trial has been set up using TP-LINK wireless equipment running custom Purple WiFi firmware, enabling remote management using a web-interface.

The TP-LINK dual band router, WDR3600, is an affordable, high power and feature rich solution that comes pre-configured with Purple WiFi’s technology, resulting in a cloud managed WiFi access point. This gives Molson Coors and the participating establishments peace of mind that in the cloud, TP-LINK could replicate what could be achieved with more expensive products. It also meant that they could configure, diagnose and troubleshoot remotely.

Want more info?  Call us today in the U.S.  We are a proud Purple Partner:  623-806-1212

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